Allow me to provide context; in 2013 I started a weekly podcast about bad movies called Pop and Schlock. It evolved over time to be a many-headed beast, but in my mind our driving focus was always a blended analytical/critical evaluation of pop culture past and present. My belief was, and still is, that anything can be viewed, analyzed, critiqued, and come out the other side unscathed. Art and media are subjective entities after all, and sometimes it is important to look at the lens that we view these pieces through just as much as it is to examine the work itself.
In the wake of a few major pieces of pop culture, I have found myself looking at the mindset of certain groups within larger fandoms and trying to examine the greater purpose behind the perceived cynicism that seems to dominate the landscape. For the sake of this writing, I will center my discussion around two entities; The Last Jedi and Infinity War.
Now, I do not wish to argue that criticism or even dislike of a piece of work is inherently a negative. Far from it. As stated above, art is subjective. What I have determined to be an issue is the growing divide between thoughtful, analytical criticism and a sense of entitlement on the part of the consumer.
Exhibit A; The Last Jedi.
The Last Jedi was, admittedly, a divisive entry into a franchise that had more than its own fair share of baggage. But many of the critical reactions to the film had little to do with meeting the work on the terms set by the creators and more to do with hypothetical interjections of what certain fans wanted to see done with the narrative itself.
Disliking The Last Jedi because it was oddly paced, or because there were issues with plotting at the script level are all well and good. I’ve read some convincing critique myself. The major conversation however has been more heavily pointed in the direction of disappointment not in what was created but how it did not align with expectations. Not expectations of quality, mind you, but expectations of narrative direction.
The question that this creates is whether it is valid to dismiss a work because it turned left when the audience expected the road to bank right. Honestly, I think it is okay to be disappointed when a story doesn’t tick the right boxes for the audience. The discussion can then go forward and address whether the creator understood the audience for the piece and create an interesting dialog going forward. In the case of something like Star Wars, which has decades of history attached. Dissecting the choices of Rian Johnson with regard to The Last Jedi in a manner that addresses the significance of audience expectations would be enough to fill a dissertation.
In terms of modern media consumption, The Last Jedi is essentially old news at this point. We’ve moved on. It’s all about Infinity War now. And yet the arguments and the cynicism surrounding Marvel’s latest echo some of the same things I encountered in the wake of The Last Jedi’s release.
More ink seems to be being spilled on adverse audience reactions to the way the narrative played out than addressing the work on its own merit; the standard arguments that the film doesn’t stand on its own or that it doesn’t justify its own existence within the grand scheme of Marvel’s plan don’t engage with the presentation in any meaningful way.
What this reeks of, ultimately, is entitlement. Entitlement on the part of the consumer to dictate the worthiness of any given work. You can see this in every major corner of fandom. Comics. Film. TV. Music. Name it, you will find this mindset prevalent in the critical landscape. And while examining something in this way isn’t necessarily a complete negative as a component of critique or analysis, using it as one’s only basis for critique is largely damaging as it devalues critique and analysis as a whole. It also has the side-effect of rendering segments of the associated fandom somewhat toxic. It is largely why I no longer find myself actively engaging with the comic fandom, because critical response to current publications make enjoying anything something of a chore.
Is there a point to all this? Not really. I don’t think anyone who feels that looking at media in the way I’ve rallied against is going to discontinue to do so after reading a random blog post, but I feel as if I needed to articulate this feeling for the sake of anchoring my own attempts at critique in the months coming forward.